01
Ratio
How much coffee for how much water. Filter coffee works best at 1:15 to 1:17, about 60 g per liter; espresso at about 1:2. Weigh both: a tablespoon of coffee can hold anywhere from 4 to 8 g, depending on the roast, the grind and whether it's level or heaped.
02
Grind
The finer the grind, the faster water pulls flavor out. Sour and thin means too little came out: grind finer. Bitter and dry means too much: grind coarser. Change one step at a time.
03
Temperature
92 to 96 °C for most brewers. Light roasts like it hot, dark roasts a little cooler. Without a thermometer, let boiled water stand for 30 to 60 seconds.
04
Time
How long water and coffee are in contact. A V60 runs for about three minutes, a French press steeps for four before you skim it, an espresso takes 25 to 32 seconds. If the time is far off, the grind is usually why.
Water
A cup of coffee is about 98 % water, so the water matters. Very hard tap water, like in Berlin, flattens the taste and scales up your kettle. A simple filter jug makes the cup noticeably brighter.
Beans
Buy whole beans with a roast date, keep them airtight and away from light, and grind right before you brew: ground coffee loses its aroma fast. Filter coffee usually tastes best from about one to six weeks after roasting.